Promo Impact for Promotional Causals

What's new

When creating a Promotional Causal, you can now get a data-driven recommendation for the optimal promotion — and simulate different scenarios to see the expected demand impact before committing.

What you can do

See a recommended promotion
– When setting up a Promotional Causal, Toolio shows you a recommended Discount % and Expected Lift % based on historical promotional performance for the selected product, location, and timeframe.
Simulate a discount
– Enter a Discount % and Toolio calculates the predicted Lift % you can expect.
Simulate a target lift
– Enter a Target Lift % and Toolio recommends the Discount % needed to hit it.
Evaluate before you commit
– Click
Simulate
at any point while building your causal to test scenarios without creating a promotion.

Why it helps

Take the guesswork out of promotional planning — recommendations are powered by the Price Elasticity model for your partition.
Quickly compare promotion strategies and understand their expected demand impact in one place.
Test scenarios before applying them, so you go in with confidence.

Note:

Promo Impact requires initial tenant setup. Reach out to your Customer Success Manager to enable it for your organization.